When we were first approached to develop the brand for Wellness Cabin Klokánka, there wasn’t much to work with—just a cozy cabin in the Jizera Mountains and, somewhat unexpectedly, a kangaroo. But, when life gives you a kangaroo, you don’t question it. You build an entire brand around it.
So, we jumped right into action.
One of the first tasks was creating a name that resonated with the cabin’s peaceful, yet quirky vibe. “Klokánka” – the Czech word for kangaroo – felt like a perfect fit. It was playful, memorable, and tied directly to the unique logo we had in mind. We wanted visitors to feel that their stay would be as unique as the name itself, combining relaxation and a dash of unexpected fun.
Next up, we tackled the logo. We didn’t just want to slap a kangaroo onto a cabin and call it a day. Instead, we crafted a sleek, minimalist logo that combined the shape of the cabin with the outline of a kangaroo. This symbol represented both the cozy, welcoming nature of the cabin and the light-hearted personality we wanted the brand to convey.
The warm golden tones we chose for the logo and branding reflected the natural, inviting atmosphere of the cabin, while also standing out as something modern and fresh. After all, it’s not every day you see a kangaroo in the mountains.
With the foundation set, we developed a full brand strategy. The goal? To position Wellness Cabin Klokánka as a must-visit destination for couples seeking relaxation and a bit of whimsy. Whether it’s sipping wine in the hot tub under the stars or curling up in the cozy interior, we wanted to show that this cabin offers the perfect romantic getaway.
Our messaging focused on blending luxury with playfulness. We didn’t take ourselves too seriously, but we made sure the core message was clear: relaxation with a twist.
We have designed the website for wellness Cabin Klokánka was designed to reflect the brand’s unique blend of relaxation and playfulness. It features a sleek, minimalist layout that highlights the natural beauty of the Jizera Mountains while also emphasizing the cozy, luxurious feel of the cabin itself. The color palette, dominated by warm golden tones and deep blues, mirrors the logo’s aesthetic, creating a cohesive brand experience. Visitors are guided through an intuitive, user-friendly interface with clear calls-to-action, making it easy to explore the cabin’s amenities and book a stay. The design balances tranquility with a modern touch, ensuring that the website not only captures attention but also offers a seamless experience across all devices.
Of course, what’s a quirky brand without a strong presence on social media? For Wellness Cabin Klokánka, we designed a social media strategy that showcased the cabin’s charm while also letting the kangaroo steal the show. Posts featured everything from the serene mountain views to the playful kangaroo mascot making appearances in unexpected places (we might’ve hinted at him packing bags for your stay).
Our aim was to create content that felt authentic but also a bit cheeky – the kind of posts that make people smile and, more importantly, book a stay.
In the end, we didn’t just create a brand; we built a personality. Wellness Cabin Klokánka is now more than just a place to stay. It’s a unique experience, driven by a well-thought-out brand identity, memorable logo, and a clear, fun message. The kangaroo? It turned out to be the perfect icon, reminding guests that a stay at Klokánka is anything but ordinary.
